Digital Media – Social Media

Digital Media – The Basics

Digital Media – Radio in the digital age

Digital Media – Mortimore Productions

Digital Media: Guests Jared F. and Dave C., C2: Digital Marketing

The gentlemen from C2 are back, this time to meet with John Guarisco. Jared Frank and Dave Cotton chat with John about:

  • How they got involved in digital marketing
  • The Cotton Classic (fundraiser for Meals on Wheels)
  • Staying in the know in the local industry
  • What a web marketing strategist does
  • SEO
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Jared Frank (left), Dave Cotton (middle), and Digital Media host John Guarisco pictured right.

Digital Media: Guest Jessica Miller, Younger Perspective

John has a member from the Millennial Generation, and student at Gonzaga University, Jessica Miller. Jessica gives a younger perspective on internet marketing and social media advertising!

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Digital Media: Guest Bekki Whitney, MDI Marketing

John has brought Bekki Whitney, MDI Marketing’s Media Director, onto the first episode of Digital Media to discuss multiple topics including:

  • Effect digital media has had on other channels of communication
  • Where do you start with digital media
  • How much to spend?
  • Pay-per-click, keywords
  • Search engines
  • Can businesses do this themselves (digital media)

Digital Media: Guest Kristi Gotzian, The Inlander

Kristi Gotzian, Advertising DIrector at The Inlander, sits down with John. Some of the topics discussed include:

  • Her work at The Inlander
  • Effectiveness of print combined with digital advertising
  • Retargeting messages to audience online
  • Sponsored content
  • Building traffic
  • New Happy Hour locator offered by The Inlander